Shine in your next TV appearance and...
Get the quotes you want - in tomorrow's news!
Private Group Media Training
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Media Training Worldwide provides private media training workshops for you and your associates to improve every aspect of communication. |
You will learn how to:
- Develop a message
- Bridge to message points
- Look good on TV
- Control your message
- Improve body language
- Answer questions
- Use TelePrompTers, earpieces, and microphones
- Identify loaded questions
- Handle hostile interviews
- Improve wardrobe
- Prepare for crisis communications
- Use makeup
- Deliver repetition
- Master satellite interviews
- Be more persuasive
- Get more out of rehearsal
- Reduce nervousness
- Build a media strategy
- Create sound bites
- Deal with producers
"My name is Michael Gallant and I am the director of public relations for EMC Corporation. We were fortunate to have TJ Walker in for a day of public relations and media training and I can tell you his approach was superb. He was able to help my entire team operate more efficiently (and) maximize their message penetration to their audience. I can tell you his pace was incredible, he was extremely articulate and he got the whole group involved. We really enjoyed the day." - Michael Gallant |
"Your Education Begins Before The First Day of Training"
Pre-Training Materials:
Individual Needs Assessment.
To be filled out by each trainee. This extensive questionnaire assesses needs, skill level, experience and special requirements unique to that individual. This information is used to future customize the training sessions and the curriculum.
Books:
Each trainee receives a paperback copy of “Media Training A-Z,” - TJ Walkers complete guide to controlling your image, message, & sound bites. Plus, an electronic version of our handbook, “1001 Ways to Wow the Media and Speaking Audiences”
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"To break through the cluttered media environment, it's important to get your message out in a clear and concise way. TJ knows how to do it and gives you the tips to succeed. This book is a valuable read." – Howard J. Rubenstein |
Online Videos:
...• “TV Basics Part 1”
...• “TV Basics Part 2”
...• “Telephone Interviews”
...• “Speak in Sound Bites”
..........(Sample Video available upon request.)
Audio:
...• “Controlling Your Message”
Quote Controller™ Software:
This software will help you prepare and hone your message
and quotes for any news media interview.
Quote Doctor Diagnostic™
Submitted Newspaper, Trade publication, or TV news quotes will be analyzed.
Media Master Kit
This extensive package is provided prior to the training session to facilitate pre-training preparation. Participants are encouraged to preview the first four videos as prior to the training session. The Kit will serve as an ongoing reference library after the training and includes the following:
 It’s Showtime! - Video-DVD Preparing for Your Next Television Appearance |
| What to say to the Media - Video-DVD Tools for Creating the Message You Actually Want To Communicate to the Media |
| Mastering Media Q&A - Video-DVD Tools for Responding to Journalists Questions while Getting Your Message Across |
| Sizzling Sound Bites - Video-DVD Getting the Media to Use Your Quotes Every Time |
| Ah, Um, Err, You Know… - Video-DVD Top Ten Speaking Blunders and Their Cures |
| Captivating Web Casts - Video-DVD How You Can Look, Sound & Communicate Your Best on the Web |
| Space Age Interviews - Video-DVD How to Ace Your Next Satellite TV Interview |
| Dead Man Talking - Video-DVD How to Use a Teleprompter Effectively |
| Conquering Fear - Video-DVD How to Eliminate Fears and Reduce Nervousness while Presenting |
| Dodge That Bullet - Video-DVD How to Handle the Media During a Crisis |
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| Deer Caught In the Headlights - Video-DVD Ten More Media Blunders to Avoid |
| The Talking Head to Remember - Video-DVD How to Present Well During Video Conferences |
 Quote Master - Audio-CDHow to Ace Any Print Media Interview |
 Quote Controller Software - CD |
 The Quote Doctor - Special Report |
| 1001 Ways to Wow the Media and Speaking Audiences - Book |
 The Verbal Tick Buster - Card |
IQommunicate™ Analysis:
Additionally, if the trainee sends in a videotape of a recent media appearance prior to the training session, it will be critiqued using our 25-point Quantitative analysis on a 1-10 scale, plus qualitative analysis.
Conference Call Prep:
Trainee, group representative, Public Relations Manager and/or other key people from the organization or group will consult with the trainer via a conference call to assist with the training content and advise the trainer of the unique needs and goals of the group or organization. This call will also be used to go over any last minute details and answer any questions.
"Its called going the extra mile"
Meet the Trainer:
The evening before the training, if possible, the trainer will meet with key people from the group or organization for drinks or coffee to go over last minute details for the training as well as gather additional input for the training session.
Interactive Course:
The coach/trainer will provide techniques, tips and guidelines on each aspect of effective media communication. The trainees will then engage in simulated media interviews, while being videotaped. Next, the trainer will provide a definitive critique of each trainee’s performance with immediate feedback and performance enhancement instructions. The trainees will be interviewed and videotaped numerous times throughout the day.
Program Schedule:
(Videotaping & Critique Process repeated throughout each module.)
Module One
Media Basics
...• present yourself well in interviews
...• rules of context
...• emanating confidence, credibility, composure, and competence
Participant interviewed
Videotaping
Critique
Module Two
Elements of message development
...• learn to create an effective media message
...• understand the 13 essential elements reporters look for
...• bring focus to your key messages
Participant interviewed
Videotaping
Critique
Module Three
Creating sound bites
...• understand the 10 elements in any quotation
...• craft these essentials into your interview
...• learn why its not enough to simply “stay on message”
Participant interviewed
Videotaping
Critique
Module Four
Message bridging techniques
...• learn to maintain control over the interview
...• answer any questions with ease
...• and look comfortable
Participant interviewed
Videotaping
Critique
The Benefits:
...• Get your message out to the media
...• Never be misquoted
...• Get the exact quotes you want in the media
...• Command professional respect
...• Convey style AND substance
...• Reduce the amount of time preparing for interviews
...• Eliminate fears
...• Reduce tension
...• Project leadership
With Private Media Training you will be placed in the hotseat and learn firsthand - not by watching an instructor
What situations will this workshop prepare you for?
...• Newspaper interviews
...• Live TV
...• Trade publication interviews
...• TV talk shows
...• Celebrity appearances
...• In-studio interviews
...• Live radio
...• Editorial board meetings
...• Radio talk shows
...• Internet interviews
...• Edited news programs
...• Training videos
...• Telephone interviews
...• Infomercials
...• Press conferences
...• Book tours
...• Spokesperson training
...• Sales presentations
...• Depositions
...• Regulatory hearings
...• Legislative hearings
...• Product announcements
...• Ambush interviews
“I just wanted to thank you for a phenomenal day Wednesday. I think it was one of the very best, if not the best training experience I have ever had. I look forward to working with you more in the future. Thanks for a wonderful learning experience." - Chip Sharkey |
Media Training Worldwide has prepared clients for interviews with most major American media outlets. The following is a partial list of places where our clients have appeared after training:
Television
...• CBS News
...• ABC News
...• NBC News
...• Today Show
...• CNBC
...• CNN
...• Bloomberg TV
...• Fox News Channel
...• MSNBC
...• Court TV
...• Lifetime Network
Print
...• New York Times
...• Wall Street Journal
...• Washington Post
...• Business Week
...• Time
Radio
...• National Public Radio
...• Westwood One
...• ABC Radio
...• NBC Radio
...• Infinity
...• Mutual
Post-Training Continuing Education and Support:
We continually look for ways to improve our training programs and offer you our intensive program which also includes Continuing Education and Support:
Newsletters:
...• Weekly Media/Presentation Training Tips Newsletter
...• Daily Media/Presentation Skills Article. Providing insight and tips into both Media and
...• Presentation Skills. Valuable practical information easily implemented.
Videos
...• Once-a-month Media/Presentation Training Video
Online School
...• Access to Interactive Video On-Line Media Training School
Media Training Worldwide One-Year Diagnostic Follow-up Training Program
All trainees will receive a quarterly diagnostic for one year after their training at Media Training Worldwide. The purpose of the diagnostic is to help trainees in the following areas:
- Staying focused on their media skill strengths
- Creating awareness of areas of weakness
- Assessing media skill goals
- Maintaining constant improvement
IQommunicate™ Analysis
Up to 90 Days after the training, if the trainee sends in a videotape of a recent Media, Speech or Presentation appearance, it will be critiqued using our 25-point Quantitative analysis on 1-10 scale, plus qualitative analysis
Post Training Email Consultations
Unlimited email consultation follow-up with their trainer ( TJ Walker) for (30) thirty days after their training session to answer any additional questions or concerns that arise regarding their media training or needs.
Fee Schedule:
(In order to gain maximum benefit, it is recommended that fewer than 5 participants attend each day of training. However, the client may schedule as many participants as their training room will hold, if they so desire.)
Training with: |
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Option A
Two Day Training in Manhattan Studio or On Location
Interactive videotaped training, plus all the above pre and post training services.
$15,000.00 (plus all travel related expenses for one trainer if applicable)
Option B
8 hour session In Manhattan Studio or On Location
Interactive videotaped training, plus all the above pre and post training services.
$7,500.00 (plus all travel related expenses for one trainer if applicable)
Option C
4 hour session (Available in Manhattan Studio Only)
Interactive videotaped training, plus all the above pre and post training services.
$5,000.00
Media Training Worldwide will provide all Professional Equipment for the training. Cameras, lights, microphones, etc. (TV, Screen, and flip chart to be provided by client when training at client's location.)
Training with:
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Option A
Two Day Training in Manhattan Studio or On Location
Interactive videotaped training, plus all the above pre and post training services.
$13,000.00 (plus all travel related expenses for one trainer if applicable)
Option B
8 hour session In Manhattan Studio or On Location
Interactive videotaped training, plus all the above pre and post training services.
$6,500.00 (plus all travel related expenses for one trainer if applicable)
Option C
4 hour session (Available in Manhattan Studio Only)
Interactive videotaped training, plus all the above pre and post training services.
$4,500.00
Media Training Worldwide will provide all Professional Equipment for the training. Cameras, lights, microphones, etc. (TV, Screen, and flip chart to be provided by client when training at client's location.)
More about Media Training Worldwide:
Media Training Worldwide provides more media and presentation training workshops and seminars (54 separate courses) than any other company in the world. Media Training Worldwide also publishes more than 100 media and presentation training books, DVDs, CDs, and other information products and is the premier presentation/media training publisher in the world.
TJ Walker , CEO of Media Training Worldwide is known for captivating his audience as he delivers a Keynote Address that is both interesting, educational and practical. The associated same-day break-out sessions are further hone the skills necessary to communicate an effective message.
At Media Training Worldwide, we specialize in media, presentation, public speaking and speech training, as well as executive coaching, to enhance verbal and non-verbal communication skills for media interview, presentations and public speaking. We provide two-day, one-day, half-day, teleseminar and showcase media and presentation training programs to fit any budget or timeframe. We will bring our video equipment and workshops directly to you, anywhere in the world. Many clients prefer to train in our New York City-Times Square based TV and Presentation training studio, which features satellite TV interview backdrops, TelePrompTers, lecterns, large TV monitors, talk show sets, PowerPoint projectors, screens, board room settings, and even virtual reality audiences! We can simulate any media or presentation situation you may encounter.
At Media Training Worldwide we specialize exclusively in media training, presentation training and public speaking training/coaching. That’s all we do. We eat, think and sleep media training and presentation coaching. The result? We provide the highest level of service to you and guarantee that your communication skills will improve dramatically because you will be using the most innovative training and learning techniques and technologies available.
Sampling of Client List:
- The Hartford (NYSE: HIG)
- Nextel (Nasdaq: NXTL)
- Charles Schwab (NYSE:SCH)
- Harris Bank
- Amerada Hess (NYSE: AHC)
- Bank Of America (NYSE: BAC)
- All State Insurance (NYSE: ALL)
- Blackstone Group
- JP Morgan & Co. (NYSE: JPM)
- Unilever (NYSE: UL)
- US Figure Skating
- PHT Corporation
- Hecla Mining
- EMC (NYSE:EMC)
- Goldman Sachs (NYSE:GS)
- Hovensa – St. Croix
- RLI Corp. (NYSE: RLI)
- Rowan (NYSE: NDC)
- NBTY, Inc. (Nasdaq: NBTY)
- Maritrans
- Ratheon
- Josephine Chaus
- TampaBay Lightning
- Edison Schools (NYSE: EDSN)
- ProAct Technologies
- Quest (NYSE: QSFT)
- Summit Technology
- Transclick
- TransAct Technologies
(Nasdaq: TACT) - General Accounting Office
- VanderbiltUniversity
- UCLA
- U. S. Army
- National Park Service
- U. S. Department of the Interior
- Ronald McDonald House
- Ernst and Young
- Measurements & Data
- Ivy MacKenzie Funds
- Thornburg Fund
- Third Avenue Funds
- Asset Control Systems Inc.
- PR Week
- American Banker/Thomson
- McGraw-Hill
- Medical Electronics
- Kenamea
- Kwiat
- Gartner Group
- US Trust
- Microsoft (Nasdaq: MSFT)
- Visual Networks (Nasdaq: VNWK)
- YaleUniversity
- Wachovia (NYSE: WB)
- Humana Inc. (NYSE: HUM)
- Serious USA
- American Science and Engineering (AMEX: ASE)
“ TJ Walker is the leading media trainer in the world and Media Training A – Z is the ideal resource for presenting well on TV.”
- Stu Miller
Producer, Viacom/Comedy Central’s “The Daily Show
"To break through the cluttered media environment, it's important to get your message out in a clear and concise way. TJ knows how to do it and gives you the tips to succeed."
- Howard J. Rubenstein
President, Rubenstein Associates, Inc.
“TJ’s great questions and his feedback has helped me to be a more clear, confident and enthusiastic speaker and trainer. TJ helped me recognize the difference between being a “reference librarian” and an interesting, dynamic expert source! I learned to focus on the audience, tell better “water cooler” stories, and strive to be “memorable”. I also learned how to answer questions quickly, with examples and including my message every time! TJ’s training programs and books, Media Training and Presentation Training A to Z, will help you prepare, present and motivate your audience resulting in great evaluations, thrilled training sponsors and DJS, and repeat invitations.”
- Kathryn Troutman
Expert Federal Career Trainer and Radio Personality
“I put the skills learned in your seminar to excellent use. I was told by the producer that it was refreshing to work with someone who was comfortable in front of the camera and could get their message points out. So, kudos to you for training me! It was a wonderful experience”
- Roxanne Moster
UCLA
“I was particularly pleased with the way Media Training Worldwide customized my training session. They previewed and critiqued my videos and the trainer covered many topics never addressed for me in previous training sessions with other companies.”
- Bonnie Taub-Dix MA,RD,CDN
Media Representative, New York State Dietetic Association
"The launch of Media Training Worldwide India, is a great opportunity for the vast majority of Indian professionals, to acquire skills to balance substance and style. Even leading business schools, do not offer such expertise and I think the entry of Media Training Worldwide, with their unique modules and critique techniques, provides the necessary fillip, especially in dealing with the Media and Presentation Skills."
- Ashwini Kakkar,
CEO & Managing Director, Thomas Cook India Ltd,
President, Bombay Chamber of Commerce and Industry.
“I spent two sessions with TJ, prior to beginning my book tour. The difference is amazing. I have never again used a card or notes or hidden behind a lectern. It’s as if TJ freed me to engage an audience with my entire personality…telling stories, getting to key points and really making an impact. Since then, I have given dozens of speeches and am now invited frequently for keynotes.”
- Mary Lou Quinlin
Author & Founder of Just Ask a Woman
“It was a pleasure working with you recently. You were quite masterful in the way you helped improve the media and speaking skills of some of our top government officials here in Slovenia . Although I have been in the media or serving as a media advisor for more than 20 years, I was impressed by your ability to instantly size up someone's strengths and weaknesses and help them dramatically improve in all aspects of communication.”
- Leon Magdalenc
General Manager, Nastop Plus
TJ Walker Bio
TJ Walker , Media Training Worldwide CEO
TJ Walker , CEO of Media Training Worldwide, is one of the leading authorities on media and presentation training in the world. With more than 20 years of media training experience, Walker has trained thousands of CEOs, authors, and experts, including leading government officials in the United States , European Prime Ministers, and African diplomats.
A leading corporate trainer, Walker has personally trained top executives at Unilever, Bank of America, Hess, Allstate Insurance, Charles Schwab, Akzo Nobel , US Trust, Dun and Bradstreet, The Hartford, and EMC. He is also the official media trainer of the Miss Universe Organization.
Walker is the most widely published and produced media trainer in the globe, with more than 50 books, training videos, CDs, and software programs to his credit. He has also been a media columnist for Investor Relations Magazine. Additionally, Walker is known around the globe for his many years as a political commentator for the Voice of America Radio Network. More than 65,000 readers subscribe to Walker ’s weekly Media Training Tips Newsletter, including a majority of the Fortune 500 corporations in American.
Media Training Worldwide is known as an industry leader in the media and presentation training fields. The firm produces more media and presentation training programs, in more formats, than any other firm. It is the number one media training firm listed in Yahoo! out of 30 million sites listing media training.
Walker is a frequent news commentator and has appeared often on MSNBC, Fox News Channel, Court TV, and Bloomberg TV. He has also been a syndicated TV and talk show host, appearing or hosting on more than 2000 TV and radio shows. Walker has also hosted talk radio shows on seven different networks. Walker has been featured in the New York Times, NBC News, ABC News, CBS radio and most major radio news outlets.
Walker was a merit scholar at Duke University where he graduated magna cum laude. He has lectured or conducted trainings at Yale University , Columbia University and Princeton University .
Jess Todtfeld Bio
Jess Todtfeld, Media Training Worldwide President and Senior Instructor
Jess Todtfeld, President of Media Training Worldwide, is one of the leading speaking and media training authorities in the U.S. With more
than 15 years of experience, Todtfeld helps CEOs, business executives, spokespeople, public relations representatives, experts, and authors
not just become better speakers, but become expert speakers.
Todtfeld has trained clients from AIG Insurance, USAToday.com, The World Children’s Wellness Foundation, Rudder Finn Publicity, Cohn & Wolfe Public Relations, The Fine Living Television Network, North Face apparel, as well as New York Times Bestseller Ted Dekker.
Prior to joining Media Training Worldwide, Jess founded Success In Media, Inc. in 2003. Success In Media was a full service speaker training firm. The firm was acquired by Media Training Worldwide, in August, 2007.
Todtfeld brings with him 12+ years of experience as a Television Producer on the National Level. During that time he booked and produced over 4,000 segments. 10 of those years were spent at Cable TV’s #1 news channel, FOX NEWS CHANNEL . Todtfeld spent 2 years with cable’s #1 prime time show, “The O’Reilly Factor” with Bill O’Reilly, and 7 years with cable’s #1 morning show “FOX & Friends.”
Office: 212-764-4955
Fax: 212-764-4956
Rosemary Sheffield
Director – Customer Relations
Office: 813-788-3969
ras@mediatrainingworldwide.com